On January 1, 2024, the Hengte excavator series products launched a new upgraded brand logo:
HENGTE new and old logo comparison:
Interpretation of HENGTE's new logo:
To enhance visual highlights, enhance brand value and customer memory, we have upgraded our creative design by focusing on the letter "G" in the middle of the original letter logo. Letter "G": The outer contour resembles a diamond, symbolizing the enduring high-quality image of Hengte products; At the same time, it is like a key component of an excavator, strengthening industry attributes; Diamond, translated as "diamond" in English, complements the meaning of "imperial alliance"; The color is selected from the classic mechanical color of Hengte excavator - yellow.
HENGTE's new logo product application:
Hengte conveys brand culture and inherits the spirit of craftsmanship with a new attitude. New positioning, new capabilities, new year, move towards the new!